Making the Shift from 'Dieting' to Recovery from Processed Food Addiction

Persuading Clients to Abandon 'Dieting' Opens the Door to Long-Term Diet Improvement.

Get the research-based evidence you need to show clients the harm of dieting.

Halt the progression from dieting to binge-eating.

Successfully fight the powerful urges to undereat that our glamour culture promotes.
-Joan Ifland

Get the 5 arguments that stop clients from harmful dieting practices.

The obesity epidemic has been raging for 30 years now. In that time, dieting has proven to be completely ineffectual for controling food choices, losing weight, and stemming the progression of diet-related diseases to debilitation and early mortality. A search of Amazon for 'diet books' turns up 40,000 responses. Not one of those books has been able to stem the tide of suffering caused by chronic use of processed foods. Further, the evidence is that these books have made addiction to processed foods more severe.

However, clients can become very attached to dieting. Even though it's stressful, clients can be afraid to abandon dieting because it's been their only hope for attaining a 'normal' body shape. They have been persuaded that the diet didn't work because the client didn't try hard enough or didn't exercise enough willpower. Abandoning an approach that they've put tremendous amount of effort into over their lifetimes can be difficult. In this course, you the practitioner will be empowered to lead your clients out of the pain of dieting, and into the safety of recovery from processed food addiction.

Learn how the diet industry promoted diet-cycling to keep clients in the market for diet products and services.

Most importantly, learn the five specific arguments that will persuade clients about the hidden consequences of dieting. Find out how to support clients in avoiding dieting for their whole life spans.




Sample Lesson Topic:

Stop Harmful Dieting #1.

Dieting Sets up Bingeing

Emerging research shows that dieting is a precursor for bingeing. Repeated episodes of dieting in terms of calorie restriction appears to gradually strengthen the reptilian brain in its conviction that there is not enough food available. As the reptilian or survival brain gains more control, it's simple message is, 'Eat whatever is available. Eat it quickly so no other animals can get it.'

This ancient message is almost a death sentence in westernized cultures where vast quantities of harmful processed foods are available. The survival brain joins the addicted limbic system to drive the client deeper and deeper into bingeing and its devastating consequences.

With this explanation, practitioners can relieve clients of the guilt over their inability to stop bingeing as well as their sense of failure over dieting disasters. At the same time, practitioners can offer new hope for leaving terrifying episodes of out-of-control bingeing in the past.


Learn the next 4 specific arguments you can take to make the shift from harmful dieting to recovery from processed food addiction.

  • You will no longer be frustrated with clients who cannot stick to diets.
  • Your clients will be so relieved and grateful to learn that dieting could never work. They will always remember that it was you who took them out of the distress of dieting.
  • See yourself celebrating with clients as the need for medications decreases.
  • Even after just the first section of the course, you have a new sense of control over diet-related diseases no matter how long you've been in practice.
  • For the rest of your career, you will have bragging rights from helping clients who had been to dozens of professionals before you led them back to full health.
  • Clients are surprised at how much time and anguish they have spent on dieting and weighing. Your clients will share their astonishment at how much they enjoy life without dieting.
  • It's hard to believe that you will be more effective than the thousands of diet books published during the obesity epidemic. Your clients will have control over their food, AND they will be reporting release from diseases they didn't even know were impairing their lives.
  • You're working with Dr. Joan Ifland, lead editor/author of the Processed Food Addiction textbook. Dr. Ifland was the lead author of the first description of processed food addiction in the academic press.
  • Once the dust has settled, you'll be getting results from easy one-minute explanations for how to shift from dieting to recovery from processed foods.
  • You are the hero as you release clients from the prison of dieting, walk with them into the sunshine of recovery, and celebrate new vibrant health.
  • Every practitioner wants to hear patients share their success in gaining permanent control over their eating.

Table of Contents

I. The Evidence for the Hidden Dangers of Dieting. Find out how the diet industry has used distortion to sell ineffective and harmful programs. Be empowered to give clients specific examples of diet-industry practices. Earn your clients' gratitude as you explain why diet failure is not their fault.

II. How dieting makes food addiction more severe. Gain a foundation in the research showing the consequences of dieting. Learn how dieting conditions the brain to crave.

III. Dieting as a barrier to stopping the progression of diet-related diseases. In general, halting the progression of diet-related diseases is built on restoring system-wide function in the body. Dieting prevents restoration of natural functions through malnutrition, stress of inadequate caloric intake, and harmful substances in diet products.

IV. What to do? Learn the specific actions you can recommend to clients. Review the kinds of events that can trigger the urge to restrict calories. Give clients specific steps they can take to avoid relapsing into dieting.

V.  Learn specific things to say to reinforce clients on their journey to recovery from processed food addiction. Encourage them by reminding them that they are achieving weight-loss without restricting calories. Learn how to talk to clients without blaming or shaming.

VI. Be a winner in the shift from dieting to recovery. While other practitioners are throwing their hands in the air and telling their clients to learn to live with bingeing, you become the go-to expert who can turn around even the most stubborn cases. Earn the gratitude of family members who get to enjoy their loved one's full life.


Sample References



Thanks to the three years spent writing the Processed Food Addiction textbook, Dr. Ifland is able to bring these all-new approaches to beating diet-related diseases to you. 

Get the textbook free when you sign up for Resolve Hidden Food Addiction to Reverse Diet-Related Diseases.


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