Food Addiction Core Training (FACT)
Course I.
Heal Food Addiction
to
Heal Diet-Related Diseases
CLICK HERETO ENROLL, HEAL YOUR CLIENTS, AND FULFILL YOUR PURPOSE
New research shows why food plans alone generally fail to halt the progression of diet-related diseases.
Find out why nothing has worked for your clients.
Use the food addiction recovery model to fulfill your purpose to heal your clients.
Finding out how tobacco got control of our food opens the door to dramatically improving outcomes -Joan Ifland
Learn All 5 Addiction Business Methods used by Tobacco that keep your patients sick on processed foods.
In the 1980s, the tobacco industry took control of major processed food manufacturers, applied the addiction business model, and set off the obesity epidemic. Re-framing obesity as a tobacco-style epidemic of addiction to processed foods yields surprising insights into why ‘weight-loss' strategies consistently fail and diet-related diseases continue to spiral out of control.
Whatever diet-related disease you seek to conquer, practitioners and individuals alike will want to be equipped with the skills and mindset to counteract the specific addictive brain alterations associated with processed foods.
Learn how the Tobacco Addiction Model was applied to processed food. Find out how the tobacco industry was able to spread processed food addiction so quickly.
Most importantly, learn the five specific counteractions you can teach your clients to protect them from tobacco-style practices that provoke over-consumption of harmful processed foods.
SIGN UP TODAY TO END THE FRUSTRATION OF WATCHING CLIENTS PROGRESS INTO SERIOUS DIET-RELATED DISEASES
Table of Contents
I. The Addiction Epidemic Model. Learn how tobacco has spread overeating and diet-related diseases globally. See how the addiction business model has been used in epidemics of smoking, alcoholism, opiates, vaping, cannabis, and now processed foods. Find out what's really going on.
II. Who spreads food addiction? Meet the consultant who invented and spread the technology of maximizing combinations of sugar, fat, salt in processed foods.
III. How media failed to warn us. Learn how to guide your clients to detect deceptive reporting about processed foods. Persuade them to stop believing everything they read.
IV. Impact on the brain. In simple, easy-to-understand images, see the devastating effect of repeated exposure to processed foods on the brain. Find out why your clients can't hear your directions, much less follow them.
V. Take a Comprehensive Approach Learn the specific tactics that will make your clients successful in fighting food industry marketing tactics. Learn the 6 trigger areas that lead clients back to processed foods against their will.
VI. Be a winner in the shift from 'eating less' to recovery from food addiction. Learn specific things to stop doing. And, the specific things to start doing. Be free from old ideas such as clients not wanting results enough or just being too lazy. Learn how to keep clients engaged to the resolution of their diet-related diseases. Be the practitioner who hears expressions of gratitude all day.
CLICK HERE
TO ENROLL, HEAL YOUR CLIENTS, AND FULFILL YOUR PURPOSE
Sample Lesson Topic:
Tobacco-Style Addiction Tactic #1. Blanket Advertising
Almost no one understands the power that advertising has to provoke overeating of harmful addictive processed foods. You will be able to give your clients specific recommendations to protect them against being provoked by processed food advertising. Understanding the role of advertising will turn the corner for clients who are helplessly sinking ever deeper into diet-related diseases.
SIGN UP TODAY
PROTECT YOUR CLIENTS FROM TOBACCO-STYLE FOOD ADDICTION TACTICS
Learn the next 4 ways to protect your clients and their families from predatory tobacco-style business practices.
- No longer sit by frustrated while clients suffer from diet-related diseases.
- Picture yourself in your practice finally able to explain to clients what the tobacco industry has done to our food.
- After your first lesson, you'll feel empowered to finally break through to clients who have never had control over their food.
- Year after year, you will get the satisfaction of watching your clients recover from diet-related diseases even when dozens of other professionals have not been able to help.
- Hear your clients telling you about the 'miracle' that diet-related diseases such as diabetes, obesity, and heart disease have gone into full remission when no one else gave them any hope.
- Knowing how to address processed food addiction will bring you deep satisfaction while old approaches only brought frustration.
- You're working with Dr. Joan Ifland, lead editor/author of the Processed Food Addiction textbook. You have the security of know that that you're working with the best.
- You may be wondering why you didn't get this insight in your medical training. This approach very new but well-substantiated by research.
- You'll be amazed at how well your clients respond to learning that overeating is not their fault.
- Sharing the Tobacco Addiction Model as applied to food is like turning on a light in a dark room.
- Every practitioner lives to heal others. The Processed Food Addiction Model gives you that power.
Now you can't wait to get into your practice because you finally have answers for your clients.
CLICK HERE
TO ENROLL, HEAL YOUR CLIENTS, AND FULFILL YOUR PURPOSE
Sample References
REFERENCES
Addicott, M. A. (2014). "Caffeine Use Disorder: A Review of the Evidence and Future Implications." Curr Addict Rep 1(3): 186-192.
Alpert, H. R., I. T. Agaku and G. N. Connolly (2015). "A study of pyrazines in cigarettes and how additives might be used to enhance tobacco addiction." Tob Control.
Avena, N. M., P. Rada and B. G. Hoebel (2008). "Evidence for sugar addiction: behavioral and neurochemical effects of intermittent, excessive sugar intake." Neurosci Biobehav Rev 32(1): 20-39.
Bauer, C. C., B. Moreno, L. Gonzalez-Santos, L. Concha, S. Barquera and F. A. Barrios (2014). "Child overweight and obesity are associated with reduced executive cognitive performance and brain alterations: a magnetic resonance imaging study in Mexican children." Pediatr Obes.
Blass, E. M., D. J. Shide and A. Weller (1989). "Stress-reducing effects of ingesting milk, sugars, and fats. A developmental perspective." Ann N Y Acad Sci 575: 292-305; discussion 305-296.
Boswell, R. G. and H. Kober (2016). "Food cue reactivity and craving predict eating and weight gain: a meta-analytic review." Obes Rev 17(2): 159-177.
Boutelle, K. N. and M. E. Bouton (2015). "Implications of learning theory for developing programs to decrease overeating." Appetite 93: 62-74.
Braet, C., L. Claus, S. Verbeken and L. Van Vlierberghe (2007). "Impulsivity in overweight children." Eur Child Adolesc Psychiatry 16(8): 473-483.
Brandt, A. (2007). The Cigarette Century: The Rise, Fall, and Deadly Persistence fo the Product That Defined America. New York, Basic Books.
Brownell, K. D. and K. E. Warner (2009). "The perils of ignoring history: Big Tobacco played dirty and millions died. How similar is Big Food?" Milbank Q 87(1): 259-294.
Chambers, S. A., R. Freeman, A. S. Anderson and S. MacGillivray (2015). "Reducing the volume, exposure and negative impacts of advertising for foods high in fat, sugar and salt to children: A systematic review of the evidence from statutory and self-regulatory actions and educational measures." Prev Med 75: 32-43.
Cocores, J. A. and M. S. Gold (2009). "The Salted Food Addiction Hypothesis may explain overeating and the obesity epidemic." Med Hypotheses 73(6): 892-899.
Cohen, D. A. (2008). "Obesity and the built environment: changes in environmental cues cause energy imbalances." Int J Obes (Lond) 32 Suppl 7: S137-142.
Cohen, D. A. (2008a). "Neurophysiological pathways to obesity: below awareness and beyond individual control." Diabetes 57(7): 1768-1773.
Cohen, D. A. and L. I. Lesser (2016). "Obesity prevention at the point of purchase." Obes Rev 17(5): 389-396.
Connor, J. P., M. J. Gullo, A. White and A. B. Kelly (2014). "Polysubstance use: diagnostic challenges, patterns of use and health." Curr Opin Psychiatry 27(4): 269-275.
De Vogli, R., A. Kouvonen and D. Gimeno (2014). "The influence of market deregulation on fast food consumption and body mass index: a cross-national time series analysis." Bull World Health Organ 92(2): 99-107, 107A.
Donovan, D. M. and J. Ifland (2017). Diagnosing and Assessing Processed Food Addiction. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press: 121-136.
Dube, S. R., R. F. Anda, V. J. Felitti, V. J. Edwards and J. B. Croft (2002). "Adverse childhood experiences and personal alcohol abuse as an adult." Addict Behav 27(5): 713-725.
Dube, S. R., V. J. Felitti, M. Dong, D. P. Chapman, W. H. Giles and R. F. Anda (2003). "Childhood abuse, neglect, and household dysfunction and the risk of illicit drug use: the adverse childhood experiences study." Pediatrics 111(3): 564-572.
Esch, T. and G. B. Stefano (2004). "The neurobiology of pleasure, reward processes, addiction and their health implications." Neuro Endocrinol Lett 25(4): 235-251.
Felitti, V. J., R. F. Anda, D. Nordenberg, D. F. Williamson, A. M. Spitz, V. Edwards, M. P. Koss and J. S. Marks (1998). "Relationship of childhood abuse and household dysfunction to many of the leading causes of death in adults. The Adverse Childhood Experiences (ACE) Study." Am J Prev Med 14(4): 245-258.
Field, M., J. Werthmann, I. Franken, W. Hofmann, L. Hogarth and A. Roefs (2016). "The role of attentional bias in obesity and addiction." Health Psychol 35(8): 767-780.
Flegel, K. (2013). "Big alcohol catches up with adolescent girls." Cmaj 185(10): 859.
Folkvord, F., D. J. Anschutz, C. Nederkoorn, H. Westerik and M. Buijzen (2014). "Impulsivity, "advergames," and food intake." Pediatrics 133(6): 1007-1012.
Food Addicts Anonymous (2010). Food Addicts Anonymous. Port St. Lucie, FL, Food Addicts Anonymous, Inc.
Glynn, T., J. R. Seffrin, O. W. Brawley, N. Grey and H. Ross (2010). "The globalization of tobacco use: 21 challenges for the 21st century." CA Cancer J Clin 60(1): 50-61.
Guh, D. P., W. Zhang, N. Bansback, Z. Amarsi, C. L. Birmingham and A. H. Anis (2009). "The incidence of co-morbidities related to obesity and overweight: a systematic review and meta-analysis." BMC Public Health 9: 88.
Harwood, H. J., D. Fountain and G. Livermore (1998). "Economic costs of alcohol abuse and alcoholism." Recent Dev Alcohol 14: 307-330.
Henry, J. (2012). Alcoholism: A Brief History, Treatments, & Recovery. Allegan, MI, Lakeshore eCommerce Group, LLC.
Herrera, B. M., S. Keildson and C. M. Lindgren (2011). "Genetics and epigenetics of obesity." Maturitas 69(1): 41-49.
Hobin, E. P., D. G. Hammond, S. Daniel, R. M. Hanning and S. Manske (2012). "The Happy Meal(R) Effect: the impact of toy premiums on healthy eating among children in Ontario, Canada." Can J Public Health 103(4): e244-248.
Ifland, J. (2017). DSM 5 SUD Criteria 4: Cravings. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press: 187-204.
Ifland, J. and P. Peeke (2017). The Overlap between Drug and Processed Food Addiction. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press: 3-26.
Ifland, J. and P. Peeke (2017). The Overlap between Drug and Processed Food Addiction. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press. In Press.
Ifland, J., H. G. Preuss and M. T. Marcus, Eds. (2017). Processed Food Addiction: Foundations, Assessment, and Recovery. Boca Ratan, FL, CRC Press.
Ifland, J., H. G. Preuss, M. T. Marcus, H. T. Wright, W. C. Taylor, K. Sheppard and K. M. Rourke (2017). Abstinent Food Plans for Processed Food Addiction. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press: 462.
Ifland, J., H. T. Wright and K. Sheppard (2017). The Addiction Severity Index in the Assessment of Processed Food Addiction. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, H. G. Preuss and M. T. marcus. Boca Ratan, FL, CRC Press.
Ifland, J. R., H. G. Preuss, M. T. Marcus, K. M. Rourke, W. C. Taylor, K. Burau, W. S. Jacobs, W. Kadish and G. Manso (2009). "Refined food addiction: a classic substance use disorder." Med Hypotheses 72(5): 518-526.
Inoue, S., T. Sugiyama, T. Takamiya, K. Oka, N. Owen and T. Shimomitsu (2012). "Television viewing time is associated with overweight/obesity among older adults, independent of meeting physical activity and health guidelines." J Epidemiol 22(1): 50-56.
Jenkin, G., N. Madhvani, L. Signal and S. Bowers (2014). "A systematic review of persuasive marketing techniques to promote food to children on television." Obes Rev 15(4): 281-293.
Kampov-Polevoy, A. B., J. C. Garbutt and E. Khalitov (2003). "Family history of alcoholism and response to sweets." Alcohol Clin Exp Res 27(11): 1743-1749.
Kelley, A. E., C. A. Schiltz and C. F. Landry (2005). "Neural systems recruited by drug- and food-related cues: studies of gene activation in corticolimbic regions." Physiol Behav 86(1-2): 11-14.
Kemps, E., M. Tiggemann and S. Hollitt (2014). "Exposure to television food advertising primes food-related cognitions and triggers motivation to eat." Psychol Health 29(10): 1192-1205.
Kendler, K. S., J. Myers, M. I. Damaj and X. Chen (2013). "Early smoking onset and risk for subsequent nicotine dependence: a monozygotic co-twin control study." Am J Psychiatry 170(4): 408-413.
Kleiner, K. D., M. S. Gold, K. Frost-Pineda, B. Lenz-Brunsman, M. G. Perri and W. S. Jacobs (2004). "Body mass index and alcohol use." J Addict Dis 23(3): 105-118.
Krahnstoever Davison, K., L. A. Francis and L. L. Birch (2005). "Reexamining obesigenic families: parents' obesity-related behaviors predict girls' change in BMI." Obes Res 13(11): 1980-1990.
Lifshitz, F. and J. Z. Lifshitz (2014). "Globesity: the root causes of the obesity epidemic in the USA and now worldwide." Pediatr Endocrinol Rev 12(1): 17-34.
Lustig, R. H. (2012). Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease. New York, Avery.
Manchikanti, L., S. Helm, 2nd, B. Fellows, J. W. Janata, V. Pampati, J. S. Grider and M. V. Boswell (2012). "Opioid epidemic in the United States." Pain Physician 15(3 Suppl): Es9-38.
Mason, S. M., A. J. Flint, A. L. Roberts, J. Agnew-Blais, K. C. Koenen and J. W. Rich-Edwards (2014). "Posttraumatic stress disorder symptoms and food addiction in women by timing and type of trauma exposure." JAMA Psychiatry 71(11): 1271-1278.
McLellan, A. T., J. C. Cacciola, A. I. Alterman, S. H. Rikoon and D. Carise (2006). "The Addiction Severity Index at 25: origins, contributions and transitions." Am J Addict 15(2): 113-124.
Moore, C. F., V. Sabino, G. F. Koob and P. Cottone (2017). "Pathological Overeating: Emerging Evidence for a Compulsivity Construct." Neuropsychopharmacology.
Moriarty, K. J. and I. T. Gilmore (2006). "Licensing Britain's alcohol epidemic." J Epidemiol Community Health 60(2): 94.
Morris, M. J., J. Beilharz, J. Maniam, A. Reichelt and R. F. Westbrook (2014). "Why is obesity such a problem in the 21st century? The intersection of palatable food, cues and reward pathways, stress, and cognition." J Neurosci.
Moss, M. (2013). "Salt, Sugar, Fat: How the Food Giants Hooked Us."
Nestle, M. (1996). Food Politics. New York, Random House.
Nestle, M. (2013). Food Politics. Berkeley, University of California Press.
Parylak, S. L., G. F. Koob and E. P. Zorrilla (2011). "The dark side of food addiction." Physiol Behav 104(1): 149-156.
Pateman, K., P. Ford, L. Fizgerald, A. Mutch, K. Yuke, B. Bonevski and C. Gartner (2016). "Stuck in the catch 22: attitudes towards smoking cessation among populations vulnerable to social disadvantage." Addiction 111(6): 1048-1056.
Petrovich, G. D. and M. Gallagher (2007). "Control of food consumption by learned cues: a forebrain-hypothalamic network." Physiol Behav 91(4): 397-403.
Pruimboom, L. and K. de Punder (2015). "The opioid effects of gluten exorphins: asymptomatic celiac disease." J Health Popul Nutr 33: 24.
Rezapour, T., E. E. DeVito, M. Sofuoglu and H. Ekhtiari (2016). "Perspectives on neurocognitive rehabilitation as an adjunct treatment for addictive disorders: From cognitive improvement to relapse prevention." Prog Brain Res 224: 345-369.
Ries, R. M., Shannon; Fiellin, David.; Saitz, Richard Ed. (2009). Principles of Addiction Medicine. Philadelphia, Lippincott Williams & Wilkins.
Riley, E. P., M. A. Infante and K. R. Warren (2011). "Fetal alcohol spectrum disorders: an overview." Neuropsychol Rev 21(2): 73-80.
Rupprecht, L. E., T. T. Smith, E. C. Donny and A. F. Sved (2017). "Self-administered nicotine differentially impacts body weight gain in obesity-prone and obesity-resistant rats." Physiol Behav.
Sartor, F., L. F. Donaldson, D. A. Markland, H. Loveday, M. J. Jackson and H. P. Kubis (2011). "Taste perception and implicit attitude toward sweet related to body mass index and soft drink supplementation." Appetite 57(1): 237-246.
Sharma, S., M. F. Fernandes and S. Fulton (2013). "Adaptations in brain reward circuitry underlie palatable food cravings and anxiety induced by high-fat diet withdrawal." Int J Obes (Lond) 37(9): 1183-1191.
Spreadbury, I. (2012). "Comparison with ancestral diets suggests dense acellular carbohydrates promote an inflammatory microbiota, and may be the primary dietary cause of leptin resistance and obesity." Diabetes Metab Syndr Obes 5: 175-189.
Stice, E. and A. Dagher (2010). "Genetic variation in dopaminergic reward in humans." Forum Nutr 63: 176-185.
Stice, E., P. Rohde, J. R. Seeley and J. M. Gau (2008). "Brief cognitive-behavioral depression prevention program for high-risk adolescents outperforms two alternative interventions: a randomized efficacy trial." J Consult Clin Psychol 76(4): 595-606.
Stothard, K. J., P. W. Tennant, R. Bell and J. Rankin (2009). "Maternal overweight and obesity and the risk of congenital anomalies: a systematic review and meta-analysis." JAMA 301(6): 636-650.
Suliburska, J., G. Duda and D. Pupek-Musialik (2004). "[Effect of tobacco smoking on taste sensitivity in adults]." Przegl Lek 61(10): 1174-1176.
Teschemacher, H., G. Koch and V. Brantl (1997). "Milk protein-derived opioid receptor ligands." Biopolymers 43(2): 99-117.
Tillotson, J. E. (2004). "America's obesity: conflicting public policies, industrial economic development, and unintended human consequences." Annu Rev Nutr 24: 617-643.
Tomasi, D. and N. D. Volkow (2013). "Striatocortical pathway dysfunction in addiction and obesity: differences and similarities." Crit Rev Biochem Mol Biol 48(1): 1-19.
Tomasi, D., G. J. Wang, R. Wang, E. C. Caparelli, J. Logan and N. D. Volkow (2015). "Overlapping patterns of brain activation to food and cocaine cues in cocaine abusers: Association to striatal D2/D3 receptors." Hum Brain Mapp 36(1): 120-136.
Turk, M. W., K. Yang, M. Hravnak, S. M. Sereika, L. J. Ewing and L. E. Burke (2009). "Randomized clinical trials of weight loss maintenance: a review." J Cardiovasc Nurs 24(1): 58-80.
Van Niel, C., L. M. Pachter, R. Wade, Jr., V. J. Felitti and M. T. Stein (2014). "Adverse events in children: predictors of adult physical and mental conditions." J Dev Behav Pediatr 35(8): 549-551.
VanderBroek-Stice, L., M. K. Stojek, S. R. Beach, M. R. vanDellen and J. MacKillop (2017). "Multidimensional assessment of impulsivity in relation to obesity and food addiction." Appetite 112: 59-68.
Volkow, N. D. and R. D. Baler (2015). "NOW vs LATER brain circuits: implications for obesity and addiction." Trends Neurosci 38(6): 345-352.
Volkow, N. D., G. F. Koob and A. T. McLellan (2016). "Neurobiologic Advances from the Brain Disease Model of Addiction." N Engl J Med 374(4): 363-371.
Wang, J., D. Freire, L. Knable, W. Zhao, B. Gong, P. Mazzola, L. Ho, S. Levine and G. M. Pasinetti (2014). "Childhood/adolescent obesity and long term cognitive consequences during aging." J Comp Neurol.
Wang, Y., M. A. Beydoun, L. Liang, B. Caballero and S. K. Kumanyika (2008). "Will all Americans become overweight or obese? estimating the progression and cost of the US obesity epidemic." Obesity (Silver Spring) 16(10): 2323-2330.
Warner, M. (2014). Pandora's Lunchbox. New York, Scribner.
Wikipedia. (2017). "Laudanum." Retrieved September 12, 2017.
Yau, P. L., E. H. Kang, D. C. Javier and A. Convit (2014). "Preliminary evidence of cognitive and brain abnormalities in uncomplicated adolescent obesity." Obesity (Silver Spring) 22(8): 1865-1871.
Ziedonis, D. M. and J. Ifland (2018). Premises of Recovery for Adults. Processed Food Addiction: Foundations, Assessment, and Recovery. J. Ifland, M. T. Marcus and H. G. Preuss. Boca Ratan, FL, CRC Press: 321-340.
Zioudrou, C., R. A. Streaty and W. A. Klee (1979). "Opioid peptides derived from food proteins. The exorphins." J Biol Chem 254(7): 2446-2449.
Now you see the the scientific support for the concept that food addiction is preventing your clients from making life-saving diet-changes.
Don't hesitate to put this evidence to work. Start training to translate science into practice today.
CLICK HERETO ENROLL, HEAL YOUR CLIENTS, AND FULFILL YOUR PURPOSE
